ZoomX, Project: Run Fearless
January 2021, Nike House of Innovation
Design Direction: Krissy Harbert
Lead Designer: Blair Cooper
Producer: Anne Tevlin, Josh Corey
At Nike, we have always believed that humans have the potential to achieve anything. But each year, too many runners are sidelined by injury, preventing them from reaching their goals. So, we started to ask some questions: What if every day off was a decision? What if our sports MVPs were never MIA? What records could we break if we had record numbers chasing them? What if everyone who started running never had to stop Welcome to Project: Run Fearless. Our ongoing mission is to keep runners running by providing them the tools to stay healthy.
Experience filter: Athletes* and runners could gift a gift with purchase, buying a pair of shoes and leaving with a NYC run guide and cool down props to continue their injury-preventative journey of running. In store the team focused on App storytelling to bridge online to offline and guide runners to the NRC running app.
