Nike NBA Launch
Sept 2017, Nike Soho
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert, Brian Farci
Producer: Errol Andam
Informed by more than 25 years of research on all levels of basketball and insight from current NBA players, the uniform is built on a refined version of the Nike Aeroswift basketball chassis. Nike tuned the uniform design to the rigors of the league's increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.
