Nike Parks & Recs
November 2019, Nike Soho
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert, Lauren Blanche
Producer: Santy Wang, Johnathan Cramer, Amanda Rawlings
New York City has more than 1,900 parks, playgrounds and recreation facilities across the five boroughs. Within these spaces lie basketball and tennis courts, soccer pitches, skate parks and play spaces. All are designed to serve the city's robust population of athletes. Part of continuing the work is a new official partnership with the city of New York, the first of its kind for the brand in North America, to produce product and create experiences that align to important sport and community moments in the city.
Experience filter: The team recreated a Nike Force Park at Nike Soho. Only there can one customize product and experience a local dancer and DJ. Additionally the team designed a phonebooth social sharing experience where one could match with their favorite NYC Park as a sharable moment.
