Move to Zero: TrashLabs
May 2021, NikeNYC House of Innovation
Design Direction: Krissy Harbert
Lead Designer: Blair Cooper, Brian Farci, Steve Berkas
Project Manager: Anne Tevlin, Josh Corey
Empower Athletes* to change the future of sport by celebrating sustinabable innovation thorugh experiences that transform attitutdes and behaviors for a better tomorrow. Experience Filter: Special collaborations with @Phillllly, @ADIFF, @DEFECTIVE_GARMETS inspired consumers to Trash Hack apparel they have at home. Leave with a custom “trash hack” kit that provides you a sewing kit, deadstock Nike material, and a guide for inspiration for re-make. Furniture and elements were made from Nike waste to provide a new lifecycle.
