SuperRep: Rep, Sweat, Repeat
May 2021, NikeNYC House of Innovation
Design Direction: Krissy Harbert
Lead Designer: Lauren Blanche, Blair Cooper,
Producer: Santy Wang
From HIIT to cardio dance, treadmills to indoor cycling—whatever your style of fitness, there’s a SuperRep for that. Nike Soho turned into a HIIT studio, think “Nike New York’s Studio.” Conceptually, the team desginated zones for different areas in the store including warming up - introdcution to the product, the workout - product display center, and the cooldown - footwear wall area. Custom furniture was inspired by weights and HIIT studio accessories, and regrind was used as a thread to move to zero.
