NikeLab Tisci Collection
October 2017, 21 Mercer
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert, Gabby Cool
Producer: Errol Andam
NikeLab and Riccardo Tisci’s collaboartion blurs the line between basketball and off-court style. Tisci’s obsession with basketball is widely documented as the designer grew up playing the sport religiously, and now he’s used this inspiration to create a four-piece apparel collection. Tisci created a fictional new basketball squad where these garments would be represented: The Victorious Minotaurs. “In the ‘90s, basketball players became kind of like rock stars,” Tisci says. “But now, they’re more than rock stars. They’re superhuman — representative of historic mythology.”
NikeLab 21 Mercer
October 2017
Launch of Riccardo Tisci Collection "The Minotaurs"
New York, NY
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert
Project Manager: Errol Andam