Just Do it: Holiday
December 2019, Nike Soho
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert, Randall Tipton
Producer: Errol Andam
For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, the second film in the JDI series, “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.
