Nike Vapormax: Move to Zero
November 2019, Nike Soho
Design Direction: Krissy Harbert
Lead Designer: Lauren Blanche
Producer: Santy Wang
Move to Zero is Nike’s journey toward zero carbon and zero waste to help protect the future of sport. At Nike Soho, Vapormax was launched with the Space Hippie outsole, along with the MTZ apparel collection. The team told the Move to Zero storytelling through the use of Nike regrind, taking old soles and showing new life through furniture and wall panels, that would then be donated for a future life. The footwear wall was made from recycled boxes that could be recycled. All pedestals and platforms were built from glass for future reuse.
