Nike Air Max Day: Department of the Unimagineable
March 2019, Nike Soho & NikeNYC House of Innovation
Design Direction: Krissy Harbert
Lead Designer: Blair Cooper, Brian Farci, Steve Berkas
Project Manager: Santy Wang, Anne Tevlin
Nike Air is driven by the belief that beyond the imagination, lies something bigger - the Unimaginable. It started over 40 years ago with the absurd idea to capture air in the soles of our shoes. Today, we continue to imagine and invent the future; and while the future is unknown, those who dare to imagine a better tomorrow are the ones most likely to take action and make the unimaginable real. Nike’s top secret Department of Unimaginable has experimented with Nike Air for decades, creating bigger and bigger Air. This covert department seeks to invent that which has yet to be imagined.
