Air Max Day: Kiss My Airs
March 2016, Niketown New York
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert
Project Manager: Jess Pyne
To celebrate the Air Max, Nike looked back to what made it break through in its inception in 1987. Its founding principles were revolutionary — defying tradition through product innovation that ultimately fueled a cultural shift.
We expressed the Air Max of today as more than a shoe, but rather a movement. The system was built around the campaign slogan, “Kiss My Airs,” embodying the bold, unapologetic tone of the Air Max 1 OG. The photo art direction encapsulates the rebellious spirit of the Air Max, and its ability to cater to a range of big, unconventional characters. Launched on Air Max Day 2017, this campaign not only celebrated the origins of Air Max, but also introduced the next addition to the Air family, the then-pending release of the VaporMax.
Nike Air Max Day at Niketown NY
March 2017
Design Director: Bryon Panaia
Lead Designer: Krissy Harbert
Project Manager: Jessica Pyne
Nike Air Max Month - Thirty days of DNA "air" history led up to Air Max Day, showcasing DNA styles from the top one hundred shoes. This story celebrated the history of air, before flipping to the new innovation (Nike Air Vapormax) on March 26.