Nike Air Max: Air Bodega
March 2018, Nike Soho
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert, Lauren Blanche
Producer: Errol Andam
For this Air Max Day, the team recreated New York’s iconic corner bodega. The team concepted all products related to air, and then designed, executed an entire window dedicated to this concept. The deli counter turned into a shoe customization bar where one could put in an order for a custom dip-dyed product featuring the artist of the month. The walls were lined with inflatables, and the footwear wall literally blew air from stitched-together CPU computer fans. “Feel Big Air” was the campaign tagline and so a massive air inflatable pulled the concept together under the escalator.
Experince filter: Customization of product with artist collaboration, shoppable bodega, feeling of AIR throughout the space
