Nike Unlaced
March 2018, Concept for Chicago
Creative Direction: Alex Lowe
Lead Designer: Krissy Harbert
Producer: N/A Concept
As sneakers transcended sport and initiated street-style trends, collaboration became an integral component of sneaker culture, blossoming into a symbiotic relationship between brands and external creative communities. That community has been predominantly male. Nike Unlaced was a global digital and retail concept, defining Nike’s new women’s sneaker boutique.
