Nike Soho Store Opening
November 2016
Design Teams: North America Retail Store Design (Kieth Wilkins, CD), North America Retail Experience Design (Bryon Panaia, CD)
Role: Lead Designer for Retail Experience Design, All Floors
Lead Designer (Environments): Krissy Harbert, Merryn Julius
Designers: Randall Tipton, Brian Farci, Steve Berkas
Lead Producer: Jessica Pyne
The Nike store is located in the heart of Soho, at the corner of Spring and Broadway. It’s hosued in a brand-new building at 529 Broadway, enabling it to take up a staggering 55,000 square feet across five floors. It’s immersive theater approach allows the store to digitally showcase the latest innovations. There is a designated customization landing zone, a second floor ultimate sneaker destination, and the fifth floor is a basketball lover’s dream. Along the way, one will find multiple trial zones to test footwear before purchasing.
