Nike Tech Pack
May 2021, Nike Soho
Design Direction: Bryon Panaia
Lead Designer: Krissy Harbert
Producer: Anne Tevlin
Futuristic inspired campaign with running and training silhouettes, the collection nods to the future of apparel design at Nike, where a design-forward philosophy that harnesses a commitment to sports innovation takes precedence. “We have a powerful vision for Nike apparel: to lead with innovation that makes athletes better, pushing the edges of both performance and style,” says Kurt Parker, Nike’s Vice President of Apparel Design. “Through new manufacturing technologies and new materials, we are driving a bold future where everything is designed with movement in mind.”
