January 2018, Nike Soho
Design Direction: Krissy Harbert
Lead Designer: Krissy Harbert
Producer: Errol Andam
The 1’s Reimagined, a discrete group of internal Nike designers rethink the Nike Air Force 1 and Air Jordan 1 for the first time. The 14 women behind the project represent distinct skill sets within Nike’s more than 1,000-strong design group. Among them are colorists and materials specialists, as well as men’s and women’s mainline footwear designers. The focus of their work was to establish five new articulations of both icons, unrestrained from concerns beyond pure design.
Experience Filter: At Nike Soho, one could create custom reimagined looks by purchasing and remaking their apparel. Meg Cuna, a local New York stylist, created inspirational looks that the consumer could shop and customize on site. The curated look was the perfect accessory for her new 1’s Reimagined.
