Mercedes-Benz

Even a Mercedes goes on sale. The challenge? Move cars without devaluing the brand. No hard sell, no slashed prices, just emotional storytelling. For the Winter Event, we tapped into the magic of the holidays, positioning the event as a rare, exclusive opportunity while still showcasing the full product line. In the spots below, I oversaw the creative process from concept through production, collaborating on set with directors Sean Thonson and Simon McQuoid to ensure campaigns that maintained the brand's aspirational tone while driving strong sales.