Pfizer

In research, men with prostate cancer kept saying, "I just want the facts." So, we gave them exactly that. The ‘Go with the Facts’ campaign delivers hard-hitting facts paired with a thoughtfully crafted film. It follows a musician heading to a club to perform, living his best life despite his condition. To give it weight, I chose a film noir style, intensifying the message. The idea won the pitch, and the spot was produced exactly as envisioned with award-winning director Wally Pfister.