Mastercard - Artist Accelerator

For the Mastercard Artist Accelerator, I led the creative direction, brand storytelling, and 3D/motion design to craft a deeply immersive digital experience that redefined user engagement through personalization and dynamic artistry. More than just a platform, the website became an evolving creative journey—where every step, from the homepage to real-time generative art, felt intentional and memorable. As the sole creative lead, I shaped the visual language and interactive experience, while a development team brought the WebGL functionality to life. All work showcased here reflects the publicly released version of the project.

At the heart of the project was an artistic algorithm that transformed user inputs into unique visual compositions. By analyzing user interactions and preferences, we generated bespoke digital artworks tailored to each visitor. Elements like color, shape, and motion were dynamically adjusted based on contextual factors such as local weather and time of day, ensuring that every piece of art was not just a static image but a living, responsive creation. This integration of environmental data made each experience feel uniquely personal and immersive.