Figment

Launched as a co-living project, Figment is a collection of restored heritage shophouses in central locations across Asia. Flexible leases offer residents instant community access in addition to furnished suites reflecting local designers.

An expandable logo and brand system was developed in celebration of the unique roofs of Singapore’s heritage shophouses, and any new cities on Figment’s horizon. In partnership with local businesses, curated welcome kits and branded hospitality collaterals were developed to turn each house into a home.

SCOPE
- Visual Identity
- Brand Guidelines
- Print Design
- Corporate Stationery
- Promotional Collaterals

Completed at Foreign Policy Design Group.