Tara

Tara is a young self-care brand with a strong presence in Arabia. With a small collection of unique foundational products formulated in a proprietary lab in Barcelona, the brand needed an agile and resourceful team to lead a complete brand transformation and develop communications to cover all touch points of the consumer journey, in both the GCC and the US.

At the height of the pandemic, a time with an intensified desire to be outdoors and at one with nature, we launched Tara in the US with a campaign highlighting our connection to mother earth. With teams across branding, brand applications and content creation we conceptualised, managed and implemented a comprehensive communication plan to roll out paid media land always-on organic content. Output covers high-end stills, video assets, narrative and messaging, paid partnership management and press outreach.

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Always-On Content (Multicultural digital communications)
With a strong retail presence in Arabia and available online in the US and Europe, brand communications were developed in English and Arabic and duplicated digital channels across 3 regions. Tara needed to remain true to brand DNA while being culturally relevant in all countries. Our diverse team of designers and writers across the globe were certainly 'always on'.