Medable

PUT A LITTLE LIFESTYLE BACK INTO LIFE SCIENCES.
Embedded creative leadership for a VC-funded clinical research startup looking to build systems, teams, and creative expressions to represent it as a tech pioneer with a world-changing vision.

Medable — a 500+ headcount life sciences trailblazer with Series D funding — is on a mission to transform clinical research through a revolutionary patient-first research platform. Before they came to Otherness, they'd invested in several branding efforts that missed the mark — elegant graphics, sure, and design systems that might have differentiated them from others in the field, but which ultimately miscommunicated the offer and confused potential customers.

We took inspiration from standout brand refreshes in completely different but similarly stagnant spaces — such as Rimowa — along with cues from the likes of Apple and Beats by Dre.

Today, with our support help, Medable stands out as elegant and user-friendly, in a space that tends to rush to overcomplicate. The in-house marketing and design teams have a modular and flexible toolkit that lets them continue to take new initiatives to market without excessive implementation burden.