Famile Elastique

THE STRONGEST IDEAS ARE BOUND WITH ELASTIC.
An emerging conceptual fashion label, where meanings and hidden relationships become clear through warped mirrors.

Conceptual fashion designer Anna Bisperink returned to Europe from time living and working in Dakar, Senegal with a plan for a slow couture line inspired by multi-purpose use, and fabrics that improve as they aged.

This nascent brand is anchored in Senegalese notions of sustainability, in anti-colonial sentiment, and in a push against the passive and disposable nature of clothing. Like Anna's vision for her clothes, the aim was to be daring, mesmerizing, luxurious, fluid, enduring, and metamorphosing.

At its heart is the rich and subversive idea of the elastic family itself — a Senegalese term for the family you choose to build around you. The relationships and connections at the heart of the family you make, or the family you choose to build around you, only make sense when you shift your perspective just so.

The work, which debuted following Anna’s intensive time in the Fameus incubator in Antwerp, forms the foundation of big ambitions for a long-term fashion brand.

Project Roles
Art Director, Creative Director, Typographer, Designer
Skills
2D, Art Direction, Conceptual, Design, Fashion, Lifestyle, Low Budget, Creative Direction, Strategy, Creative Strategy, Brand Strategy, Design Strategy
Media
Brand Guidelines, Logos, Packaging, Typography, Visual Designs
Project Industries
Fashion
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