New Orleans Tourism - Follow Your NOLA

New Orleans is an amazing city with endless ways to experience it. In effect, it's a different city for every person who visits. To demonstrate, we interpreted one script in three different ways—same actors and voiceover, showing different stories. Even the music was three different takes on the same theme. To hammer home the variety, these spots aired back-to-back in the same media pod. Adweek thought it was clever.

To extend the campaign online we built a website that allows users to generate, customize and share their own version of New Orleans. We also tapped influencers like Anthony Bourdain and Trombone Shorty to share their NOLA experiences.