Smith & Wollensky - Replace Smith
How did we get diners to make Smith & Wollensky their go-to steakhouse? By putting their name on the restaurant instead of Smith—from the signage to the cocktail napkins. Spadaro & Wollensky? Lewkowicz & Wollensky? Yeah, it happened. And it was a One Show and Effie award winner.
- Project Roles
- Copywriter
- Company
- Walrus
- Skills
- Copywriting, Experiential
- Media
- Advertising, Events, Microsites
- Project Industries
- Restaurant
