The Hawk

My buddy Kyle runs one of the best bars in Long Beach, The Hawk. He and I had talked shop about design a few times at the bar, and was excited to see how I could help.

I did an audit of the bars Instagram presence and noticed that each post had an individual aesthetic; there wasn’t much consistency in regard to aspect ratios; and in general, lacked strong visual cues that tied the posts back to the bar. They didn’t immediately read “The Hawk.”

I developed a design identity that incorporates a flexible type system to allow for variety; clear and consistent bar presence in every post; and a visual treatment that makes every post feel cohesive.