Star Trek Strange New Worlds

Working with Compadre and Paramount+ as Creative Director and Designer, I worked with a small team to create the logo and treatment of their new series “Strange New Worlds”. I wanted to give the logo a more contemporary feel as it's a current series, but wanted to still paying homage to the original series as this is a a prequel with a lot of the same show characters. I went through a few concepts that you'll see below, but where we netted out was a recreation of the treatment from The Original Series, but in a bolder, more condensed, and (nearly) monospaced new typeface. The more condensed character shapes make it feel more moderns, but also reduces the overall width of the mark. With such a long name it being tight and tidy will lend to utilization across various mediums. The uniform spacing of the new design allowed for a tight stacking mechanism.