Novel Philosophy Academy

Novel Philosophy Academy is a philosophy-driven academy for creative thinkers. With courses and a podcast that puts undisputed ideas on trial, NPA explores creative, cultural, and character development by integrating a rational philosophy with creative thinking.

The design translation looked towards a dynamic logo system expressing the many facets of the active spirit and mind. Through an ever-changing abstraction of the ‘O’ across a scaleable icon repository, the visual identity explores where the psyche leads us in our journey of discovery. Grounded by an emboldened typographic application and a contrasting dual-toned color palette, the visual identity realizes energetic components harmoniously.