Don't Make Plans — Nike

To debut pro skateboarder Ishod Wair’s signature shoe deal with Nike SB, we created a modern homage to the iconic 2009 film “Today Was a Good Day” featuring Paul Rodriguez, adding a hefty dose of chaos and spontaneity that only Ishod could bring. The result was an easter-egg filled film that bridged skate culture then and now, topped views and shares across Nike SB channels, and caught headlines from Thrasher to Complex.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Conceptual, Social, Creative Direction, Creative Strategy, Fashion, Lifestyle, Sports, Film, Visual Development
Media
Brand Films, Campaigns, Social Media Content, Advertising, Branded Content, Commercials - Video, Branding
Project Industries
Lifestyle, Sports, Fashion
Support