Bones Love Milk — got milk?

Milk consumption has been decreasing, particularly among teens. For them, milk can seem a little boring when compared to attitude-filled energy and sports drinks, and trendy healthy options, which have become stiff competition in the beverage aisle. To change this perception, we launched Bones Love Milk, an action sports brand that reboots milk as a performance and lifestyle drink and speaks to its benefits in a manner that is relevant to teen culture.