Snapchat - Team Snapchat Brand Identity

Summer 2019 was an exciting time for Snapchat’s in-house marketing department, as the brand geared up to reveal a refreshed logo and brand identity, as well as the brand’s first ever out of home campaign, “Real Friends”. I lead the rebrand of Team Snapchat, Snapchat’s own account that it uses for new user onboarding content, new release announcements, product tutorials, and cultural celebrations. My team established a new identity for the account, as well as clear and thorough guidelines on how to design and produce content for it. I directed the design and the first 10 Mass Snaps that went live from the new Team Snapchat.