Fender Social Campaigns

Alongside a team of talented graphic designers, motion artists, editors, and sound designers, I directed various social campaigns for the Fender social channels, as well as lead numerous explorations into ways to elevate Fender’s brand presence through rebranded graphics and motion techniques. Fender is a heritage brand, so the challenge was to stay true to the values and brand elements, such as the iconic Fender red, while helping them increase engagement with visually striking content. Below are a few content series we created.