Neon Zebra (PepsiCo)

I worked with PepsiCo’s very talented Innovation team in the late stages of Neon Zebra’s inception, which was scheduled to launch in March of 2021. Before the product launched publicly, we worked together to organize partnership guidelines for various major liquor partners, designed points of sale for brick and mortar retail, organized all brand assets into a tiered design system, and established guidelines for 3D animation for web and social. I collaborated in building the Neon Zebra brand book as well as designing ad-hoc motion graphics using principles we established. On launch, Neon Zebra received accolades from AdWeek, the Dieline, and CNN.