CITI ENTERTAINMENT
ASK: Drive awareness and engagement to Citi Bank’s comprehensive entertainment platform, Citi Entertainment.
SOLUTION: Create an innovative way for Citi Bank cardholders to discover the live music events Citi Entertainment has to offer. With a skill for Alexa and action for Google assist, the Citi Entertainment voice app is the first of its kind in the financial category; giving customers access to pre-sale, Citi preferred tickets, and exclusive experiences with thousands of artists, in a constantly evolving database, all with the sound of their voice.
- Project Roles
- Creative Director, Product Designer, UX/IA Designer
- Company
- Citibank
- Skills
- Brand Strategy, Content Strategy, Creative Direction, Creative Strategy, Experience Design, Management of Teams 1-10, Strategy, Technology, User Behavior Research, Visual Development
- Media
- Advertising
- Project Industries
- Entertainment
