S&P INTERNATIONAL WOMEN'S DAY

ASK: Execute a sustainable campaign that highlights the power of S&P Global’s data insights and essential intelligence by elevating women’s opportunities in economies, global communities, and the workplace.

SOLUTION: Leveraging New York’s financial industry commuter hub, the Oculus, a 3D installation design by world-renowned artist Micheal Murphy, was installed to highlight and shift perspective on gender equality. With the help of digital kiosks, augmented reality, and a robust social strategy, a holistic experience was created, accelerating S&P’s reputation as a progressive, inclusive enterprise and advocate for gender equality.