SORO By HILTON

Curio Collection By Hilton is the Hilton urban hotel brand that seeks to connect with the curious traveler (Curio) who likes to enjoy the local and distinctive characteristics of each destination.
The conception of the hotel's visual identity was based on references of its location, Plaza Gomensoro, the neighborhood, the colors and architectural materials of the facade of the hotel.
All of these elements helped to create a cohesive design system, applied to its internal brand identity elements, daily use materials, and the signage design system.