Don't Vote Things Are Just Fine

TAKE A LOOK AROUND. OUR WORLD NEEDS CHANGE. BE THAT CHANGE, AND ENCOURAGE OTHERS TO VOTE.

WE CREATED AN INTEGRATED CAMPAIGN TO GET PEOPLE OFF THEIR BACK SIDES AND OUT VOTING. THE CAMPAIGN FEATURED A SERIES OF PRESSING ISSUES FACING OUR COUNTRY FOLLOWED BY THE PROVOCATIVE LINE, "DON'T VOTE THINGS ARE FINE JUST THE WAY THEY ARE." THE EFFORT INCLUDED BOTH PRINT, AND ONLINE. RUNNING NATIONALLY IN NEWSPAPERS, AS WELL AS ALTERNATIVE PUBLICATIONS, SUCH AS THE ONION AND VICE, WHERE OUR YOUNGER DEMOGRAPHIC WOULD BE THE MOST RECEPTIVE. WE ENCOURAGED PEOPLE TO VISIT THE MICROSITE, WHICH ALLOWED VOTERS TO REGISTER, DOWNLOAD THE CAMPAIGN POSTERS TO PRINT, COMMENT, AND MOST IMPORTANTLY SPREAD THE WORD TO FRIENDS. THE SITE HAD OVER 600,000 VISITORS RECORDED DURING THE ELECTION WEEK ALONE. HERE'S TO REVERSE PSYCHOLOGY.