Restore the Outdoors

HOW CAN 12 INSTAGRAM PHOTOS GENERATE $120,000 FOR A GOOD CAUSE? BY TURNING ‘LIKES’ INTO DOLLARS. THREE WEEKS, 17 STATES, AND 120,000 ‘LIKES’ LATER WE MET OUR GOAL - GIVING AWAY ALL $120,000 AND RESTORING THE OUTDOORS, ONE LIKE AT A TIME.

HOW DID IT WORK? THE BMW X1 TRAVELED THROUGH THESE DESTINATIONS. TOOK AN INSTAGRAM PHOTO AT EACH STOP AND SHARED IT ON THEIR FACEBOOK PAGE. FOR EVERY "LIKE" THE PHOTO RECEIVED, BMW DONATED $1 BACK TO THAT LOCATION, FOR UP TO $10,000 PER DESTINATION.