Yola Mezcal Creative Direction
From its inception in early 2014, I led the transformation of Yola’s visual and experiential identity, establishing a strong presence in the competitive tequila and mezcal markets. I worked closely with the three founders to develop and execute a cohesive brand vision from conceptualization to implementation.
- Project Roles
- Art Director
- Company
- Yola Mezcal
- Skills
- Creative Direction, Creative Strategy, Brand Strategy, Marketing Strategy
- Media
- Books, Packaging, Posters, Branded Content, Social Media Content
- Project Industries
- Beverage, Packaged Goods, Restaurant
