#TravelWithShinola

Two goals: Sell more Shinola leather, and develop a robust Instagram Influencer campaign that will not only be a beautiful content ecosystem, but drive real sales. Behold my brainchild: #TravelWithShinola. We activated travel photographers and bloggers that we identified with media agencies and with our own team. We plied them with goods, and gave them some rules for the road. Each trip resulted in both a look book and a travel guide to keep things authentic. The results were beneficial in both sales and engagement, and your creative director here was very happy with the triumph of beautiful content made with authenticity.