SMITH OPTICS :: Welcome to the team, Jake.

This 30 second spot was created to announce the addition of professional snowboarder Jake Blauvelt to the brand's global roster.

Shot on a RED Dragon, I worked as the Editor and Colorist and additionally established the tone, selecting music and doing the Sound Design. Creative direction was offered remotely from Subjekt Objekt's Creative Director, who was on a shoot in Japan. Additionally, this spot was completed during a two-week stint in which I was the sole creative at the agency—working alongside their producer to juggle multiple client projects.