Ericsson Business Innovation Microsite

As the Senior Copywriter for the Ericsson Business Innovation microsite I was hired to develop tone and style for the new initiative. Business Innovation, a lab inside of Ericsson's corporate campus, is all about innovative world changing ideas, and the copy was meant to reflect it. I wrote all the copy on the website, including content for all landing pages, headlines, and biographies of key team members from BI. I collaborated daily with the UX agency (Idean) responsible for designing the site, as well as project managers from both the UX agency and Ericsson. Ericsson is a Fortune Global 500 technology company.