The Masters App Ecosystem Design

For the Masters Golf Tournament, the most trafficked website during the live broadcast, we developed an app ecosystem that spanned from responsive web to Android to iOS.

The project discovery phase included several iPad app prototype builds as well as feature mapping sessions, which led to parity across all platforms. As the interactive creative director at Imaginary Forces, I led the design team by hiring four freelance visual designers, working hands-on with interactive prototypes, and collaborating with the developer partner, IBM iX.

Android apps on Google Play (4 stars) → https://play.google.com/store/apps/details?id=com.ibm.events.android.masters&hl=en
iOS apps on iTunes (4.5) → https://itunes.apple.com/us/app/the-masters-tournament/id309025938?mt=8
View live site → http://www.masters.com

Creative Direction: Matt Sung
Design: Matt Sung, Henry Chang, J.L. Novosad, Aaron Perez, Michelle Wiley, Eddie Chu
UX Direction: Christopher Harrington
Production: David Lucas
Partner: IBM