MatchaBar POV Bottle
The intent for the redesign was to take on Big Energy and the brand needed to differentiate itself immediately, not with a nice little story on the side of the bottle in 8 pt copy. And if we wanted to stand out on that crazyass Whole Foods shelf, “nice” packaging isn’t enough.
The brand needed a point of view, so why not give it a voice?
- Project Roles
- Creative Director, Designer, Photographer
- Skills
- Art Direction, Conceptual, Creative Direction, Design
- Media
- Advertising, Packaging, Product Designs, Retail Designs
- Project Industries
- Beverage
