Domino's Pizza Hero & Ultimate Delivery Vehicle
Pizza Hero: How do you make sure you're hiring the best and brightest pizza makers from a digital savvy generation? Make a game out of it.
UDV: At Domino’s they take pizza delivery seriously. First they reinvented their recipe from the crust up. Now they are reinventing the way they deliver it by creating the ultimate delivery vehicle from scratch. With crowdsourcing. Natch.
- Project Roles
- Creative Director
- Company
- Domino's
- Skills
- Conceptual, Creative Direction
- Media
- Advertising, App Design, Commercials - Broadcast, Games - Mobile, Mobile Apps, Prototypes
- Project Industries
- Restaurant, Retail
