Appliances eCommerce

A redesign of Frigidaire's eCommerce responsive website for desktop, tablet and mobile. The redesign focuses on the restructuring of the navigation, elevating information to be more upfront visually, and increase overall utility of the browsing experience. Involved with UX (wireframes, IA, user flows, functional specs), creative brainstorm and strategy.

Project Roles
UX/IA Designer
Company
DDB
Skills
OmniGraffle
Media
Advertising, E-commerce Platforms, UI Design, UX Designs, Websites, Wireframes
Project Industries
Advertising, Lifestyle
Appliances eCommerce
Appliances eCommerce
Appliances eCommerce
Appliances eCommerce
Appliances eCommerce
Appliances eCommerce
Appliances eCommerce
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