NYX Cosmetics In-store Interactives

NYX Professional Makeup, a L’Oreal Group brand, is an innovative digital brand with a passionate online community of beauty fanatics. NYX is unique in its social strategy, crowdsourcing user generated media to market their products and show what makeup looks like on real people.

IPG Media Lab has been their partner in bringing this digital social strategy to life in their ever growing number of stores in the US and abroad for their young and tech savvy consumers. Each store features a myriad of interactive experiences including beauty bar, trending wall, interactive discovery stations. For the newer stores that opened in 2016, I was challenged with the design of 3 new interactives: a custom palette bar, brush bar and lash bar, as well as Colorcast, an interactive Instagram sculpture for the new global flagship store in NYC.