Viacom. For all fankind.

Full media campaign. The challenge was to make the banners seem like branding for the channels, but there would be no doubt that Viacom was the owner of that channel/show. Mostly this came down to the weight and placement of the text/size for show vs Viacom + tagline. The true purpose was Viacom branding targeting media buyers of ad agencies right before their annual trade show.

The deadline was in 4 1/2 weeks but the first media buys went into action within two weeks; with over 110 animated units + additional static designs spread across 7 brands with 2 different art concepts that should still visually relate to another. The video's were done externally by another department. The visual art assets were at start non final art for the print campaign.

I lead the digital banner design/animation & production directly under the Design Director. I created the initial designs and animations to set the design & animation look & feel for the banners before we brought onboard an additional freelancer to help with programming of animation & deployment due to sheer volume of units within the timeline.

My DoubleClick QA certification made the project a bit smoother for moving units faster through the deployment process. I purposely made the animated units very easily to resize or change brand/copy/alternative design while yet keeping a high quality of work but also let non greensock experienced people just drop in the new art, change a few css values and x-y coordinates while still keeping a high quality of work.

I would judge the assignment as a success as I was told by both VP & Design Director they want me back for next years campaign with expanded responsibilities when the project was over.