New Orleans Tourism: Follow Your Nola

New Orleans knows how to party. But in a place where 1 out of every 7 jobs relies on tourism, Bourbon Street alone wasn’t going to grow the economy for the city. The New Orleans Tourism Marketing Corporation (NOTMC) partnered with 360i to go beyond the Mardi Gras beads and transform how people think of New Orleans, inviting visitors to discover the city’s rich history, culture, arts, and more. Our tagline doubled as a call to action from the city itself—Follow Your NOLA.

The campaign resulted in visitors exploring the city more than ever, with an increase in repeat visits, longer stays, and one of the busiest tourism seasons in a decade. In our launch year, we reached over 600 million people, drove a 20% increase in year over year website visits, and totaled over $4 billion in visitor spending in the first half of the year alone. Follow Your NOLA is still going strong today, acting as a rallying cry for the city by visitors and locals alike, with over a million organic uses of the hashtag across social and counting.