HTC: Uh Oh Protection

UH OH Protection was a feature that came on the HTC One M9, which meant that no matter how you broke your phone, HTC guaranteed its replacement for completely free. A few of the ways we highlighted this program were to show all the ways in which you could kill your phone, and how easy it was to get a new one, and wrapped it around a few cultural moments (Summertime, July 4th, Jurassic Park, etc.) to make it more relatable to the lifestyles of our audience.