Wake Up & Smell The Bacon
introducing a piece of tech designed to get both Internet hordes and real people really stoked about Oscar Mayer: a bacon-scent alarm clock for iPhone. With just 5,000 of these highly coveted devices, we earned the adoration of hundreds of millions. i concepted and creative directed this campaign with my partner, aaron mosher.
- Project Roles
- Copywriter, Creative Director
- Company
- 360i
- Skills
- Copywriting, Creative Direction, Management of Teams 1-10, Managing Budgets, Wrangling - Creatives, Technology
- Media
- Advertising, App Design, Brand Films, Branded Content, Packaging, Products - Physical, Social Media Content, Viral Films, Websites, Mobile Apps
- Project Industries
- Packaged Goods
